This is one of the most important undertakings that you can do to get online visibility, especially with the major search engines changing their algorithms all the time. Here are the SEO tools to improve your site and take it steps higher in SERP rankings.
1. Your Eyes
While this is not one of the most popular SEO software today, your eyes can do a lot in helping you gain insights on the best tools
to use. Look around a site and see why it ranks higher in the page
ranking by going through its flows and how it works. Look for possible
improvements that you can implement for your site and veer away from
things that do not look good as well.2. SEOmoz
The grandfather of best practices for SEO, and it is the professional account of SEOmoz
that allows you to handle your SEO by giving recommendations as it
daily analyzes your site regularly. Users can easily download a toolbar
for free that will regularly displays the SEO metrics
of different websites as you browse online; and provide other benefits
as well including the help forum and the beginners guide to SEO.3. IIS SEO Toolkit
The IIS SEO toolkit is a complimentary SEO instrument that lets you to examine the SEO aspects of your site from its URL, content, search engine spiders, and structure. It can clearly shows issues that you might have overlooked, for instance; when the link of a page is broken or if the title in the certain page is too long. In addition, you will see these errors with an X colored in red, so you can easily see and correct them.4. Screaming Frog
It is another tool for SEO that comes in free and paid versions that you can download and install to your computer like MAC, it helps spiders or crawl your website’s CSS, links and pictures using from the SEO perspective. If you have other concerns like 302s, it sees that as well and share it with your developer so they will fix it. One of its good features includes exporting your Meta descriptions, page title, and links to Excel document to provide you a clear analysis to base its recommendations from.5. Majestic SEO
Offering a tough set of connection tools, this tool allows you to
evaluate and check any domain in granular point. Some of its best
highlights include site explorer so you can plummet down into any link; keyword checker for you to see how many times a keyword or phrase shows and provides the search level based on organic figures; and backlink history so you can discover the amount of backlinks given to a URL, domain, and sub-domain. 6. SEO Site Checkup
This is simple SEO tool that is easy to use as provides one field to
populate as you key-in the link and go. The analysis of the site is done
fairly quick and easy; while helpful clarifications and recommendations
come in rollover help pop ups for each section and if the analyzed
results return with results flagged as red marks; it will display
complete directions and reasons as well as suggestions on how to resolve
them.7. Adobe Site Catalyst
If you want to know how the traffic in your site has picked up year
after year, this tool can help you do that and do other things as well
such as helping you find the most lucrative channels through a site and
identify where you visitors are leaving your website, so you can
optimize its ‘stickiness.’8. Google Analytics
It is another no cost charge tool that is recommended for those who
are into online marketing, Google Analytics allows you to understand
what your website is doing on a daily basis. It can also let you see
traffic spikes and identify how it influenced your site before and
after, as well as where is the referral traffic are coming from.9. SEMrush
For those who are doing a research in keyword based in competition ,
this is the perfect tool as it gives you intuitive information on
certain keywords that actually drive traffic to your website. In
addition, it also provides details about your competitor’s paid search
keywords, traffic data, and ranking.10. Google Webmaster Tools
This is not only free but is also very useful if you want to know how Google perceives the site that you own and manages. It can also make you alert of site issues such as 404s, as well as if it has been virused with malware. A great tool for site owners; it was devised to notify webmasters on how the Google bot is relating with their website.11. Bing Webmaster Tools
This is another complimentary tool that allows you to see how your website is doing from Bing’s standpoint. It is fairly easy to use with a clean interface. On its main account dashboard page, you can select whatever site you want and see a quick statistics on clicks, impressions, pages indexed, and pages crawled with percentages account for net gain or loss for the week.12. SEO Tool Set
If you are centering on redirects, this SEO tool can easily look at
the header of the server and detect redirects and follows as well as
points out problems significant to your site’s operation. It can also be
very useful if you want to know how your contenders’ websites are
doing.
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